[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.yrtep.cz\/facebook-s-reklamou\/#Article","mainEntityOfPage":"https:\/\/www.yrtep.cz\/facebook-s-reklamou\/","headline":"Facebook s reklamou?","name":"Facebook s reklamou?","description":"Ano, obrovsk\u00fd po\u010det lid\u00ed pou\u017e\u00edvaj\u00edc\u00ed tuto soci\u00e1ln\u00ed s\u00ed\u0165 je d\u016fkazem toho, \u017ee to byl prima n\u00e1pad. Miliony \u010dlov\u011b\u010denstva tam maj\u00ed sv\u00e9 \u00fa\u010dty, sd\u00edlen\u00e9 i nesd\u00edlen\u00e9, a lid\u00ed p\u0159ib\u00fdv\u00e1 a p\u0159ib\u00fdv\u00e1. Nen\u00ed divu, \u017ee m\u00edt zde reklamu, a to t\u0159eba i c\u00edlenou je vlastn\u011b takovou velkou v\u00fdhrou v loterii. Tr\u017eby pak stoupaj\u00ed jako vyst\u0159elen\u00e9 raketou n\u011bkam","datePublished":"2024-05-27","dateModified":"2024-05-28","author":{"@type":"Person","@id":"https:\/\/www.yrtep.cz\/author\/#Person","name":"","url":"https:\/\/www.yrtep.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"yrtep.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.yrtep.cz\/wp-content\/uploads\/zeppelin-282607_640_2.jpg","url":"https:\/\/www.yrtep.cz\/wp-content\/uploads\/zeppelin-282607_640_2.jpg","height":0,"width":0},"url":"https:\/\/www.yrtep.cz\/facebook-s-reklamou\/","about":["Spole\u010dnosti"],"wordCount":418,"articleBody":"       Ano, obrovsk\u00fd po\u010det lid\u00ed pou\u017e\u00edvaj\u00edc\u00ed tuto soci\u00e1ln\u00ed s\u00ed\u0165 je d\u016fkazem toho, \u017ee to byl prima n\u00e1pad. Miliony \u010dlov\u011b\u010denstva tam maj\u00ed sv\u00e9 \u00fa\u010dty, sd\u00edlen\u00e9 i nesd\u00edlen\u00e9, a lid\u00ed p\u0159ib\u00fdv\u00e1 a p\u0159ib\u00fdv\u00e1. Nen\u00ed divu, \u017ee m\u00edt zde reklamu, a to t\u0159eba i c\u00edlenou je vlastn\u011b takovou velkou v\u00fdhrou v loterii. Tr\u017eby pak stoupaj\u00ed jako vyst\u0159elen\u00e9 raketou n\u011bkam nahoru a obchodn\u00edci, nebo majitel\u00e9 tov\u00e1ren si mohou mnout ruce. Samoz\u0159ejm\u011b, \u017ee nejv\u00edce spokojena je spr\u00e1va Facebook reklamy, Pro\u010d? Inu, proto\u017ee m\u00e1 spokojen\u00e9 klienty, a to je to o\u010d tu b\u011b\u017e\u00ed. Ka\u017ed\u00fd klient si mus\u00ed p\u0159ij\u00edt na sv\u00e9 a je jedno, zda m\u00e1 reklamu um\u00edst\u011bnou na vzducholodi, ano, t\u0159eba na podobn\u00e9 jako na fotografii n\u00ed\u017ee, nebo ji m\u00e1 kdekoli na internetu. A pr\u00e1v\u011b Facebook je jedn\u00edm z web\u016f, kde je to neskute\u010dn\u011b v\u00fdhodn\u00e9. A je\u0161t\u011b kdy\u017e se pou\u017eije PPC reklama, nem\u016f\u017ee u\u017e to asi nikdy b\u00fdt lep\u0161\u00ed kombinace.  Pokud nev\u00edte, co je to PPC, tak miler\u00e1d vysv\u011btl\u00edm. Jde o anglickou zkratku Pay Per Click. \u010cili doslova a do p\u00edsmene, pla\u0165 za klik. Ne, nebojte se. Za ten klik neplat\u00edte vy jako u\u017eivatel, ale ten, kdo si tam reklamu nechal d\u00e1t. Znamen\u00e1 to, \u017ee ji tam m\u00e1 zadarmo. A plat\u00ed se a\u017e za to, kdy\u017e na ni n\u011bkdo klikne. Proto\u017ee to m\u00e1te tak.  \u010clov\u011bk je tvor zv\u011bdav\u00fd, a proto ob\u010das r\u00e1d nakoukne tam, kde sice nic nekoup\u00ed, ale chce v\u011bd\u011bt o\u010d jde. To ov\u0161em pro obchodn\u00edka moc velk\u00fdm p\u0159\u00ednosem nebude, on pot\u0159ebuje jen v\u00e1\u017en\u00e9 z\u00e1jemce, tedy potencion\u00e1ln\u00ed kupce. A proto si po\u017e\u00e1d\u00e1 PPC agenturu, kter\u00e1 mu ud\u011bl\u00e1 takov\u00fd druh reklamy, kam klikne jen ten, kdo m\u00e1 skute\u010dn\u011b o uveden\u00e9 zbo\u017e\u00ed z\u00e1jem. A za takov\u00e9 kliknut\u00ed teprve klient zaplat\u00ed p\u0159\u00edslu\u0161nou \u010d\u00e1stku. O tom, \u017ee je to neskute\u010dn\u011b v\u00fdhodn\u00e9 sv\u011bd\u010d\u00ed hlavn\u011b to, \u017ee klient\u016f se z\u00e1jmem pr\u00e1v\u011b o tuto reklamu neust\u00e1l\u00e9 p\u0159ib\u00fdv\u00e1 zcela ur\u010dit\u011b jich je\u0161t\u011b spousta p\u0159ib\u00fdvat bude. Ostatn\u011b, pokud byste i vy m\u011bli z\u00e1jem, tak klikn\u011bte na n\u011bkter\u00fd z odkaz\u016f zde v tomto \u010dl\u00e1nku a budete p\u0159eneseni tam, kde v\u00e1m p\u0159\u00e1n\u00ed vypln\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook s reklamou?","item":"https:\/\/www.yrtep.cz\/facebook-s-reklamou\/#breadcrumbitem"}]}]